CanIRON style guide

Images and source files for official CanIRON branding and style, for use by organizers with all official print and promotional projects associated with the CanIRON blacksmithing conference. Consistent style helps promote the identity and reputation of CanIRON and keeps it recognizable and authentic.

Typography

In any reference to the event, the word “IRON” should be in uppercase as well as the letter “C”, as in CanIRON, there is no space between “Can” and “IRON”. Uppercase roman numerals separated from the word by a space designate the specific event number, as in CanIRON IX for the ninth CanIRON event.

On the website the main font is Libre Franklin which is similar to the more familiar sans-serif Helvetica Neue. Body font weight is 400, page titles are 800, headings are 300, and menu items are 600. All web styles (fonts, sizes, colours) are built in to the site css and should not be overridden inline.


Wordmark / Logo

Use the full colour dark wordmark (aged rust patina with red maple leaf) whenever possible, otherwise use the white or single colour versions. The white wordmark should be used when necessary on darker backgrounds.

Images are provided in .png format and have transparent backgrounds. Vector files mat be downloaded but can only be opened and viewed with print and design software.

Full Colour

Small (web) – 40kb – 600x300px
Medium (web) – 80kb – 1200x540px
Large (print) – 160kb – 2400x1080px
Vector (print) – 3mb – .eps file for print and design software


Small (web) – 20kb – 600x300px
Medium (web) – 50kb – 1200x540px
Large (print) – 100kb – 2400x1080px
Vector (print) – 3mb – .eps file for print and design software


Single Colour

Small (web) – 40kb – 600x300px
Medium (web) – 80kb – 1200x540px
Large (print) – 160kb – 2400x1080px
Vector (print) – 3mb – .eps file for print and design software


Small (web) – 20kb – 600x300px
Medium (web) – 40kb – 1200x540px
Large (print) – 90kb – 2400x1080px
Vector (print) – 3mb – .eps file for print and design software


Colour

Identity

The main colours for the CanIRON identity are the aged rust patina and maple leaf red, as well as borax white for the alternate version.

aged rust patina (#373029 / rgb 55,48,41)
maple leaf red (#c1272d / rgb 193,39,45)
borax white (#ffffff / rgb 255,255,255)

Secondary

The secondary colours, used on the website, are the fonts in light ash grey with certain headings in bright maple leaf red and light rust patina and the background in charcoal grey.

The footer background is medium rust patina with headings in light ash grey and copy font in dark ash grey.

light ash grey (#dddddd / rgb 221,221,221)
bright maple leaf red (#c12e2d / rgb 193,46,45)
light rust patina (#776059 / rgb 119,86,89)
charcoal grey (#222222 / rgb 34,34,34)
medium rust patina (#312c27 / rgb 49,44,39)
dark ash grey (#aaaaaa / rgb 170,170,170)

Event Specific Logos

CanIRON XIII

Small (web) – 21kb – 600x195px
Medium (web) – 45kb – 1200x389px
Large (print) – 98kb – 2400x778px

Small (web) – 15kb – 600x195px
Medium (web) – 32kb – 1200x389px
Large (print) – 70kb – 2400x778px

Vector (print)x4 – 867kb – .eps files (zipped) for print and design software

CanIRON XII

Small (web) – 21kb – 600x195px
Medium (web) – 44kb – 1200x389px
Large (print) – 97kb – 2400x778px
Vector (print) – 3mb – .eps file for print and design software

Small (web) – 15kb – 600x195px
Medium (web) – 32kb – 1200x389px
Large (print) – 70kb – 2400x778px
Vector (print) – 3mb – .eps file for print and design software

Small (web) – 21kb – 600x195px
Medium (web) – 44kb – 1200x389px
Large (print) – 98kb – 2400x778px
Vector (print) – 3mb – .eps file for print and design software

Small (web) – 14kb – 600x195px
Medium (web) – 30kb – 1200x389px
Large (print) – 68kb – 2400x778px
Vector (print) – 3mb – .eps file for print and design software


CanIRON XI

Medium (web) – 33kb – 1000x336px
Large (print) – 40kb – 2000x671px

Medium (web) – 31kb – 1000x336px
Large (print) – 40kb – 2000x671px